I turn bold ideas into shareable content, smart campaigns, and creative strategies that get results.

One Woman. Endless Ideas.

At Kind of Viral, we believe great content doesn’t have to scream to be seen.

We’re a boutique social media and content strategy studio helping bold brands show up online with clarity, confidence, and just the right amount of edge. Led by Henrieta Muradzikwa-Johnson, a communications pro turned creative consultant, Kind of Viral blends scroll-stopping content with strategy that actually makes sense for your audience and your goals.

Our vibe? Smart, intentional, and never boring. We don’t just follow trends, we shape them, turning your brand’s voice into a feed worth following and a presence worth remembering.

You bring the mission. We’ll bring the media magic.

What we offer

  • SMART STRATEGY

    I design high-impact content strategies grounded in audience insights and backed by data.

  • STORY THAT STICKS

    I craft messaging that sparks curiosity, emotion, and "I have to share this" reactions.

  • CREATIVE THAT CONNECTS

    From scroll-stopping posts to full-scale campaigns, I turn ideas into content that stops thumbs and starts conversations.

Asian woman wearing a blue shirt clasping her hands

EVELINE SHEN

When my book Choosing to Lead Against the Current launched, I knew I needed a thoughtful social media strategy. I’m grateful my friend Aspen introduced me to Henrieta Emmah Muradzikwa, founder of Kind of Viral.

Henrieta seamlessly integrated with my team and led a campaign that significantly expanded my reach while deepening my understanding of social media metrics. She builds strategy with creativity, clarity, and heart, and consistently reminds me that sharing my work is an act of courageous leadership.

What I appreciate most is that Henrieta lives the values she helps others communicate. She chose courage over certainty, built Kind of Viral from the ground up, and brings that same bravery to her work through storytelling, content strategy, branding, and community-building that feels deeply human.

If you’re looking for someone who can help you grow your voice and presence in a way that aligns with your values, I can’t recommend Henrieta enough.

She’s the real deal.

Founder and Author
Blonde woman staring straight ahead

Founder and Coach

Sierra DeSalvia

Henrieta helped me bring clarity and cohesion to my digital presence across Instagram and LinkedIn. As a leadership and conflict resolution expert, it was important that my online brand reflected both credibility and warmth, and Kind of Viral nailed it. Now, I’m showing up with more confidence and connecting with exactly the right audience.

Black woman smiling 
Artist

RAQUEL BROWN

As a spoken word artist and musician, finding my online identity always felt overwhelming, until I worked with Henrieta. She took the time to understand my creative vision and built a website that feels like a true reflection of me. Thanks to Kind of Viral, I finally have a digital home that captures both my voice and my vibe.