I’ve spent my career helping organizations, changemakers, and brands turn their ideas into stories that people want to be part of. Along the way, I’ve worked across public policy, nonprofits, and creative industries, always with the same goal: to make messages matter.

Kind of Viral is where all of that comes together. It’s my way of taking the skills I’ve built, from strategy to storytelling, and using them to help others grow their impact, their community, and yes, maybe even go a little viral.

Kind of Viral began with a simple idea: what if “going viral” wasn’t just a moment, but a movement? What if the content you put into the world didn’t just chase clicks, but built real connections that last?

That’s what I set out to do, create a space where brands, creators, and leaders can share their stories in ways that are bold, human, and unforgettable. This work isn’t about gaming algorithms. It’s about sparking conversations, building trust, and making an impact that feels just as good offline as it does online.