ASPEN BAKER
When social change leader and consultant Aspen wanted to amplify her voice and showcase her expertise, Kind of Viral partnered with her to craft a bold digital presence. From strategy and content to visuals and storytelling, we helped translate her experience leading nonprofits and navigating complex systems into an online presence that’s clear, credible, and impossible to scroll past.
+250,000
VIEWS ON
INSTAGRAM
+122,000
IMPRESSIONS ON LINKEDIN
+97,290
TOTAL ENGAGEMENTS
KEY OBJECTIVES AND ACHIEVEMENTS
• Developed a full digital strategy that highlighted Aspen’s expertise in social change, conflict navigation, and nonprofit leadership.
• Crafted authentic content and brand voice to showcase her thought leadership and unique perspective in the social impact space.
• Designed visual content including graphics, videos, and carousel posts to spark engagement and elevate her presence across platforms.
• Created a consistent content calendar and strategy to guide audience growth, engagement, and positioning as a trusted consultant.
• Built tools for partner and audience engagement, ensuring her work reached the right networks with impact.
• Strengthened Aspen’s online credibility, amplifying her leadership story and translating complex expertise into accessible, resonant messaging.
