EVELINE SHEN
When leadership coach and movement strategist Eveline Shen launched her debut book, she wanted a campaign that matched her bold, courageous message. Kind of Viral partnered with her to design and run a multi-month digital strategy, blending social media, ambassador engagement, and event support.
+30,000
IMPRESSIONS ON
LINKEDIN
+5,000
BOOKS SOLD DURING LAUNCH WEEK
+17,290
TOTAL LINKEDIN ENGAGEMENTS
KEY OBJECTIVES AND ACHIEVEMENTS
Built and executed the digital strategy for Choosing to Lead Against the Current, combining content creation, brand voice, and community engagement.
Designed an Ambassador Toolkit that powered 150+ supporter posts and extended reach into new networks.
Created visual content (videos, quote graphics, carousels) optimized for LinkedIn to spark meaningful dialogue.
Promoted live events in Oakland in a way that sold them out, while also generating online buzz and audience growth.
Elevated Eveline as a thought leader in courageous leadership, movement building, and the intersection of philanthropy + care.
