San Francisco Bay Area Planning & Urban Research Association
At SPUR, I helped transform how the organization showed up online, making its policy work more accessible, engaging, and community-driven. From growing social media reach by 2,500% in one year to spotlighting BIPOC voices and building new partnerships, my work centered on turning complex urban policy into content that sparked conversation, inspired action, and built a more connected audience.
+2,500%
INCREASE IN REACH
+15,394,060
IMPRESSIONS ON LINKEDIN + TWITTER
+1,100
NEW FOLLOWERS PER MONTH
KEY OBJECTIVES AND ACHIEVEMENTS
Grow engagement + reach: Built and executed a social media strategy that expanded SPUR’s online presence by 2,500% in one year.
Diversify content: Launched initiatives to highlight BIPOC voices and build partnerships with BIPOC organizations, making SPUR’s storytelling more inclusive and reflective of its community.
Optimize campaigns: Used Google Analytics + social analytics to refine messaging and track impact across channels.
Support advocacy: Crafted content that amplified SPUR’s Regional Strategy campaign, boosting visibility for key policy initiatives.
Community growth: Increased SPUR’s following by an average of 220 new followers per platform each month.
